What does geo targeting mean

Here are some geotargeting examples where customers saw excellent benefits. Ulta Beauty used geotargeting to boost the effectiveness of new store openings. The beauty retailer leveraged Location Audiences and Behavioral Audiences to reach potential customers who were near competitor stores and would be most interested in learning about new stores. The campaign resulted in 1, visits to specific dealerships, and additional visits to smaller dealerships not targeted in the geotargeting advertising campaign.

Warrior Sports used Visit Optimization and behavioral audience targeting to allocate media spend to tactics that were driving visitation. The company was able to reach and engage an audience of fitness enthusiasts. Now you know what geotargeting advertising is, the benefits of geotargeting, and the technology you can use for more effective promotions.

With the rise of mobile device usage, location has become one of the biggest factors in marketing. But not everyone […]. If you own a brick-and-mortar retail business, one of your key concerns is how to attract customers to your store. Our recent State of the market: Industry trends […]. Location, location, location — that old saying about real estate still holds true today.

But with competition within the industry […]. Want to receive our insights in your inbox? Subscribe to our newsletter by filling out the form below. December 10th, Nicole Genchur Share:. What is geotargeting? How to geotarget Wondering how geotargeting software works? Use behavioral targeting by including data on both demographics and visitation.

Create custom audiences by including data on consumer shopping and other behavior. Location targeting Geotargeting advertising also relies on location targeting. High-Performance Cloud Computing. Techopedia Terms. Connect with us.

Sign up. Term of the Day. Best of Techopedia weekly. News and Special Offers occasional. Techopedia Explains Geotargeting. What Does Geotargeting Mean? Techopedia Explains Geotargeting Geotargeting primarily identifies and segregates website or Internet users according to their location.

Take advantage of location extensions and call extensions to make it as easy as possible for local prospects to contact and reach you. When location extensions are enabled for your search ads, prospects in your specified, targeted areas will see your street address. A call extension, alternatively, provides either your phone number or a direct link to a phone line. Landing pages are often referred to as the leakiest part of the marketing funnel, and extensions such as these help cut out the middle ground and prevent the lead leakage.

Make sure to specify in Google ds that you only want your ads to show to searchers in your location, rather than to searchers who Google search your location. The latter option is the default, and it will inevitably lead to wasted clicks and wasted money. Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.