Where is pom made

That's because these claims -- however improbable they may seem -- distract shoppers from the real nutritional information and hook consumers with buzzwords like "antioxidant.

This phenomenon is known as a "health halo," an aura of healthfulness attached to a product based on labels like "low-fat" "all-natural" or "made with whole grains" that seduces consumers into overeating. According to a study by the FTC, this halo effect can even lead people to overlook warning statements -- about the high sodium content of a product, for example.

According to the FTC's complaint, the studies POM has funded do not substantiate the company's claims, and a closer look at the research seems to bear that out. One of the most prominent claims, that POM can decrease arterial plaque by 30 percent, was taken from a single pilot study that included just 19 people and was funded by the makers of POM. Another claim, that POM drinkers experience a 17 percent improvement in blood flow, was taken from another POM-funded study that included just 45 people and only lasted for three months.

Michael Aviram, Ds. Harley Liker, M. Iffy health claims don't mean that products like pomegranate juice should be avoided at all costs, says Keri Gans, R. As long as consumers limit themselves to 8-ounce servings and products with no added sugar, juice can be an excellent source of vitamins and other nutrients, Gans says.

But it's "not going to solve any of your health issues," she adds. The bottom line is that consumers shouldn't believe everything they read on labels. Copyright Health Magazine Share this on:.

Most Popular. This is a BETA experience. You may opt-out by clicking here. More From Forbes. Oct 13, , am EDT. Aug 24, , am EDT. Aug 19, , am EDT. Aug 12, , pm EDT. Aug 3, , am EDT. Jul 27, , am EDT. Jul 22, , am EDT. Jul 6, , am EDT. Jun 18, , am EDT. Edit Story. May 23, , pm EDT. It would seem that with all that good stuff floating around in a pomegranate, the juice from the fruit would have some amazing health benefits, right?

Where did all that goodness go? Hopefully, it went into a compost pile when the juice was extracted and the pulp of the fruit — that contained most of the health benefits — was discarded.

As the Fooducate blog points out, what is retained is the sugar from the fruit. The most popular bottle of POM is the ounce bottle that holds two servings. Since most people drink the entire bottle at once, they are ingesting 68 grams or 17 teaspoons of sugar with each bottle. We consumers need to stop believing these claims just because they are on the front of a package.

Take a look at the actual nutrition panel and judge foods for yourself. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile.